Rhetoric Adds

Sego was a diet drink that was popular in the 1960's. This add is directed mainly towards middle aged women.  The picture it uses is a young couple on their honeymoon. The women is thin and the man has his arm around her. This picture along with the text next to it suggests the audience think back to their honeymoon, and how fit they were at that time. Then underlined are the words "Would he think so now." This touches on womens insecurities, especially about their body image and whether their "man" will be pleased with it. However, it suggests that men will not be pleased unless the women is as thin as she was on her honeymoon. Under the visual there is also more text that says, "Wouldn't you like to look 10 years younger? Try Sego...for success!" This is meant to imply to women that the thinner you are the younger you look. Also that to be successful one must be thin. This Sego add uses both visual and textual appeals to try and sell their product.